For the first time in many years, MacKenzie-Childs launched a new iconic pattern. Dubbed "Our Newest Muse," Sterling Check joined the ranks of the instantly recognizable Courtly and Royal Check. To launch this breath of fresh air to the public, we partnered with floral installation artist East Olivia, giving the campaign, and the collection, both beauty and irreverence that allowed people to see the fun and whimsy of our brand and our designs.